AdCel – Mobile ad mediation platform and SDK for app publishers

Built for App Publishers

One SDK. Every Major Ad Network.

Managing multiple ad SDKs is slow, fragile, and expensive. AdCel gives publishers one integration to access programmatic demand, video, display, and native formats — with smart logic that serves the highest-paying ad for each impression.

Why Publishers Choose AdCel

Higher Fill Rates, Less SDK Overhead

Key capabilities that help mobile publishers monetize more efficiently.

Unified Visibility

A unified revenue dashboard with fill rate, eCPM, and demand-source transparency.

Automated Optimization

RTB auctions and smart waterfalls automatically prioritize the highest-paying demand.

Efficiency Without Complexity

One SDK replaces dozens of ad network integrations and support channels.

Performance Insights

Advanced analytics on user behavior and historical ad performance data.

Scalable Architecture

Supports iOS, Android, Unity, Cocos2d-x, Adobe Air, and other major platforms.

Programmatic Demand, Built In

Mediation That Maximizes Ad Revenue

AdCel connects publishers to RTB demand and major ad networks through a single mediation layer. The platform evaluates each impression in real time to improve fill rates, protect users from bad ads, and increase publisher revenue.

Transparency. Fill. Revenue.

Monetization Without Complexity

Replace fragmented SDK stacks with one mediation platform built for mobile app monetization.

View SDK Docs

Built for Mobile Publishers

From Indie Apps to Growing Publisher Portfolios

AdCel supports small and mid-size app publishers who need reliable monetization without managing every DSP and ad network manually. Integrate once, access demand from multiple sources, and collect revenue through a single master agreement.

“Efficiency isn’t about doing more. It’s about doing what matters—smarter, faster and with precision.”

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Real-Time RTB

Auction-Based Demand Optimization

AdCel processes ad requests in real time, evaluates available demand, and selects the best-performing creative for each user. Publishers gain higher fill rates, cleaner inventory, and better eCPM without constant manual waterfall tuning.

SDK & Platform Integrations

Unity, iOS, Android, and More

AdCel ships lightweight SDKs and plugins for the platforms mobile teams actually use — including Unity3D, Cocos2d-x, Adobe Air, and native iOS/Android. Integrate once and keep pace as operating systems, privacy rules, and demand partners evolve.

Start Monetizing

Integrate the AdCel SDK

Explore our documentation, review platform changelogs, and see how AdCel helps publishers monetize mobile inventory with a single SDK integration.

View Documentation

Q: What is AdCel and how does it support performance growth?

AdCel is a mobile ad mediation platform that helps app developers monetize inventory through a single SDK, connect to multiple ad networks, and optimize revenue with RTB-based demand selection.

Q: Who is AdCel designed for?

AdCel is built for mobile app publishers and developers who want to monetize with less SDK complexity. It is especially useful for teams that need one integration, one support channel, and one payout relationship.

Q: How does AdCel automate optimization?

The platform evaluates each ad request in real time and routes inventory to the best available demand. That reduces manual waterfall management and helps publishers improve fill rate and eCPM.

Q: Do I need technical expertise to use AdCel?

The SDK is designed to be lightweight and integration-friendly. Documentation covers iOS, Android, and major game engine plugins so development teams can integrate without rebuilding their stack.

Q: How quickly can results be observed?

Publishers typically see reporting visibility as soon as the SDK is integrated and demand is live. Revenue impact depends on traffic quality, geography, and ad format mix.

Q: Is AdCel scalable for growing organizations?

Yes. AdCel is built to scale from a single app to larger publisher portfolios, supporting additional formats, platforms, and demand sources as inventory grows.

Q: How can I get started with AdCel?

Review the documentation at adcel.co/docs or explore the SDK changelog for iOS and Android integration details.