Introduction to Our Privacy Commitment

At AdCel, we recognise that privacy is a cornerstone of trust in the digital age, particularly within the realms of intelligent performance and automated growth orchestration. As a platform dedicated to providing scalable performance through data-driven insights, we are committed to the highest standards of data protection and transparency. This Privacy Policy outlines how AdCel collects, processes, stores, and protects the information gathered through our website and our Intelligent Performance Platform.

By using our services, you acknowledge the practices described in this policy. We ensure that all personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our goal is to empower our clients with automation software while maintaining a robust framework for data integrity and individual privacy rights.

Information We Collect

To provide a seamless experience and to facilitate autonomous performance orchestration, AdCel collects various types of information. This data collection is essential for building growth engines that scale without unnecessary complexity.

Information Provided Voluntarily

When you interact with AdCel—whether by signing up for our platform, subscribing to our insights, or contacting our support team—we may collect personal identifiers. This includes, but is not limited to, your name, email address, job title, and company name. This information allows us to personalise your experience and provide the unified insights necessary to eliminate guesswork in your marketing operations.

Automated Data Collection

As you navigate our website and platform, we automatically collect technical data. This includes your Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform. We also track ‘clickstream’ data, which informs us about how you interact with our content, the Rise of Autonomous Performance Orchestration, and our various service offerings. This data is vital for our own internal optimisation and for ensuring our infrastructure remains secure and efficient.

Platform and Performance Data

For clients using our Intelligent Performance Platform, we process data related to your digital campaigns and performance metrics. While much of this data is aggregated or pseudonymised, it may involve processing information that relates to your end-users. In such instances, AdCel acts as a data processor, and our processing is governed by the specific terms of our service agreements and Data Processing Addenda (DPA).

How We Use Your Information

AdCel utilises the information we collect to maintain the excellence of our automation software and to drive scalable growth for our partners. Our processing activities are grounded in several key objectives:

• Service Delivery: To provide, operate, and maintain our performance orchestration tools and unified insight platforms.
• Optimisation and Personalisation: To analyse how users interact with our platform, allowing us to enhance our algorithms and provide more accurate data-driven optimisations.
• Communication: To send technical notices, updates, security alerts, and administrative messages. We also use your contact details to share insights on the future of scalable performance, provided you have opted in to such communications.
• Security and Fraud Prevention: To monitor and analyse activities to prevent fraudulent transactions and protect the integrity of our growth engines.
• Legal Compliance: To comply with our legal obligations, including tax requirements and requests from regulatory bodies.

Legal Basis for Processing

Under the UK GDPR, we must have a valid legal basis to process your personal data. AdCel relies on the following:

Contractual Necessity: Processing is required to fulfil our obligations under the contract we have with you or your organisation.

Legitimate Interests: We process data to improve our services and understand our users’ needs, provided these interests are not overridden by your fundamental rights and freedoms.

Consent: In specific instances, such as direct marketing or the use of certain non-essential cookies, we will obtain your explicit consent before processing your data.

Data Sharing and Disclosure

AdCel does not sell your personal data to third parties. However, we may share information with trusted partners to facilitate our services:

• Service Providers: We engage third-party vendors to assist with cloud hosting, data analysis, payment processing, and customer support. These providers are bound by strict confidentiality agreements.
• Professional Advisers: We may disclose information to lawyers, auditors, and insurers as part of our professional governance.
• Legal Requirements: We may disclose data if required by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred as part of the business assets, subject to the same privacy protections.

International Data Transfers

AdCel is a global performance platform. Consequently, your data may be transferred to and processed in countries outside the United Kingdom or the European Economic Area (EEA). When such transfers occur, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or International Data Transfer Agreements (IDTAs), to guarantee that your data receives an equivalent level of protection to that provided under UK law.

Data Security and Retention

We implement rigorous technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure access controls, and regular security audits of our automation software. We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Statutory Rights

As a data subject, you possess several rights regarding your personal information. You have the right to request access to your data, the correction of inaccuracies, and the erasure of your personal information under certain conditions. Furthermore, you can object to the processing of your data, request a restriction on processing, or exercise your right to data portability. To exercise any of these rights, please contact our privacy team. We aim to respond to all legitimate requests within one month.

Cookies and Tracking Technologies

AdCel uses cookies and similar tracking technologies to enhance your experience on our site and to gather data on how our unified insight platforms are being used. Cookies help us remember your preferences and understand which parts of our site are most effective. You can manage your cookie preferences through your browser settings, although disabling certain cookies may affect the functionality of our performance platform.

Updates to This Policy

The landscape of intelligent automation and data privacy is constantly evolving. AdCel reserves the right to update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated ‘Effective Date’. We encourage you to review this policy regularly to stay informed about how we are protecting your data and defining the future of digital performance.